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Thursday, May 31 • 3:40pm - 4:15pm
Using neuroscience to evaluate the influence of media richness on the cognitive and emotional engagement in MOOCs

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The objective of this study is to evaluate the extent to which media richness of videos in MOOCs is likely to influence the emotional and cognitive engagement of students. In a laboratory experiment, we compared two versions of a 12-minute MOOC segment (high and low media richness) in a between-subject experiment. Our results provide empirical evidence of the critical role of rich video formats in generating student engagement in distance learning.


Thursday May 31, 2018 3:40pm - 4:15pm EDT
L’Oréal Room, Decelles Building, HEC Montreal 5255 Avenue Decelles, Montréal, QC H3T 2B1, Canada